Thursday, 22 April 2010

Sarah King

I like this type and image work by Sarah King because it is sucha simple idea taking something that exists and using type on it to a ssociate some kind of saying, eg the apple one reads 'an apple a day..' Varying the type sizes and the way it has been photographed makes it work so well. I like the idea of taking something already existing and modifying it to create something with a whole new meaning and purpose.

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